Web Design Philosophy

I have a philosophy about the art of web design:

“Nobody likes a bandwidth hog.”

That’s it in a nutshell.

You see, visiting a new website is an experience. It can be a good experience, or it can be bad.

Expect a good experience when:

• site structure and navigation are immediately apparent to the user;
• the site is designed so that links, title text, micro-content, and main content are succinct, to the point, and readily identifiable;
• multimedia files, if used, are optimized for rapid display and to enhance overall comprehension of site messages;
• the underlying code validates against W3C standards;
• the code is optimized so that pages load quickly regardless of the user’s bandwidth connection.

A bad experience…, on the other hand, does not need an example. You’ll recognize it by the quick and steady rise in your blood pressure.

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